What is PR? Here’s the answer (again)

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Future PR, Public Relations, Relationships

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August has been a bit of a blur of webinars, question and answer sessions and debates on the nature of what we do. As the month came to a close, having answered all the questions asked of me as best I could, I decided it was time to update our ‘What is PR?’ video which has all the answers to the question ‘What is PR’, including definitions of public relations (that is building and sustaining the relationships necessary to maintain a licence to operate) our purpose and a newly minted PR Atom model in motion that shows you how it all works. Enjoy.