PR Knowledge Hub

  • Home
  • Learn here
    • Online courses
    • Train at your place
  • Blog - Think Forward PR
  • About
  • What is PR?
  • Contact
  • Home
  • Learn here
    • Online courses
    • Train at your place
  • Blog - Think Forward PR
  • About
  • What is PR?
  • Contact

Think Forward PR

Separate the fact from the fear - rise above the noise

20/3/2020

0 Comments

 
 Last outing for a while occurred in Auckland on Tuesday, presenting communications help and guidance as part of a panel for The Alternative Board.  The event was designed to help small to medium sized businesses work out how they are going to stay viable and get through the current COVID-19 pandemic. 

I was speaking about communication - the need to plan, plan again, act, rethink and then plan again for what will be a very different normal if, as businesses and organisations, we manage to get through to the other side. 

Health professionals the world over are working tirelessly to help the sick, develop a vaccine, manage the pandemic and more besides. Our challenge is to sustain our economic activities - working within official advice, instruction and guidance - so that people have jobs, demand is stimulated when shutdowns and capacity reductions have ceased. The big job as the after-effects move into 2021 will be to rebuild trust - smoothing the confidence curve pictured below - so people are willing to 'begin again', physically and mentally. It will be a different world and will need human creativity, collaboration and compassion to rebuild.

Video extract above for your information - if you need help, contact me and we can work out a remote consultation or training session - whatever would help you most.  And remember - whenever possible, separate the facts from the fear.
​
Wherever you are in the world, stay safe, stay informed and stay kind. 
Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    About Think Forward

    Think Forward is written by Catherine Arrow.  It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.

    Why Think Forward? Because if we want to practice public relations in the future we must learn constantly and keep thinking ahead

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    March 2019
    February 2019
    August 2018
    July 2018
    February 2018
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017

    Categories

    All
    AC19
    AI
    Algorithms
    Arrow's PR Atom
    Artificial Intelligence
    Australia Bush Fires
    BC19
    Behaviour
    Business
    Change
    Change Communication
    Change Management
    Communication
    Communication Training
    Compassion
    Coronavirus
    COVID 19
    COVID-19
    Creativity
    Crisis Communication
    Culture
    Cyber Security
    Digital Relations
    Digital Strategy
    Elections
    Empathy
    Employee Engagement
    Employee Experience
    Ethics
    FERPI
    Free Course
    Future
    Global Alliance
    Global Capabilities Framework
    Indonesia
    Internal Communication
    International PR
    Issues
    Italy
    Job Search
    Keynote Speaker
    Language
    Leadership
    Learning
    Licence To Operate
    Malaysia
    Manipulation
    Media
    New Era
    Organisational Purpose
    Politics
    PR Atom Model
    PR Evaluation
    PRINZ
    PR Measurement
    Professional Development
    PR Research Measurement And Evaluation
    PR Training
    Public Relations
    Purpose
    Relationships
    Reponsibility
    Reputation
    Research
    Risk
    Robotics
    Social Capital
    Society
    Speech Writing
    Story Arc
    Story Forms
    Storytelling
    Strategy
    Training
    Trust
    Value
    Visual Storytelling
    What Is PR
    WPRF2020
    Writing

    RSS Feed

 ©PR Knowledge Hub Ltd
+64 (0) 7549 4721
learn@prknowledgehub.com