 Frustrated that I can't fix the big stuff that's gone to custard in the world this year, I've aimed instead to do as many small things as I can on the basis they might help at least one person. SWITCH is a free training course for those new to public relations and it is a course I've developed to help with the small things - although in training terms it's a big juicy session with a packed 90 minutes of information and insights to help you on your way. Created to help you move from another sector into public relations - perhaps you've lost your newsroom job or you've found yourself made redundant thanks to COVID-19 - it guides you through all you need to know about public relations - what it is, what it does, working environments, ethics, tech, what you need to learn, what to expect and how to get started. Find it here and let me know how you get on
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In a world turned upside down, how do you develop strategies to navigate uncertain times? How do you develop strategic relationships that will help you survive and thrive in times of global recession? Available early July, our new course, Navigators, gives you the opportunity to find out how.
I've been looking ahead these last few months and, as we have slowly worked our way through lockdowns, dramatic societal change and new ways of operating, I've had the privilege and opportunity to guide fellow practitioners through the twists and turns of strategy development, examining some of the changes we face and how best to meet them. We must constantly challenge ourselves to explore new approaches and new thinking so we can help our organisations make sense of what's ahead and maintain the relationships they need to maintain their licence to operate. Understanding the process, looking beyond the tactical - the 'sending out stuff' - is critical if our discipline is to remain relevant. I hope you'll find this guided professional development session both useful and informative. Old rules don't apply - take some time to navigate the new ones. |
About Think ForwardThink Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners. Archives
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