There's a great deal of discussion about the way forward for society. The notion of our licence to operate and subsequent social capital has finally begun to feature in good conversations around the world so, with spring in the air here, I've dusted off and updated my video explanation of the licence to operate - what it is, what it does, why we need one and how public relations and communication helps us get - and keep - one of our own. Public relations builds and sustains the relationships we need to maintain our licence to operate - it is the very heart of what we do.
As organisations fight to stay relevant and corporate 'purpose' falls under the microscope, I had the great pleasure and privilege to speak with Toni Muzi Falconi, one of the world's leading public relations professionals, as part of the International FERPI webinar series. We covered organisational purpose, internal communication and the different approaches that have been adopted during the pandemic - a thought provoking conversation which I share with you here.
About Think Forward
Think Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.