It’s been quite the year. We’ve been in and out of lockdown, Auckland and Northland have had weathered more restrictions than most and it would be fair to say everyone is feeling a little worn out by it all.
There’s been some resistance to the shift from the initial alert level system to the ‘traffic light’ system and, as we head towards Christmas, public health communication has become a little scrappier.
I find myself baffled by the easing of restrictions elsewhere in the world, particularly as new variants emerge and infection rates spike and I genuinely hope that the initial clarity of communication we experienced here in Aotearoa returns so people continue to understand the vital part they play in the protection of others.
That said, I hope that everyone who has been working so very hard throughout the pandemic has the opportunity to rest and recharge in the weeks ahead, take a breath and enjoy the summer. Thank you for all you do - and Happy (hopefully COVID-free) Christmas.
About Think Forward
Think Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.