There's a great deal of discussion about the way forward for society. The notion of our licence to operate and subsequent social capital has finally begun to feature in good conversations around the world so, with spring in the air here, I've dusted off and updated my video explanation of the licence to operate - what it is, what it does, why we need one and how public relations and communication helps us get - and keep - one of our own. Public relations builds and sustains the relationships we need to maintain our licence to operate - it is the very heart of what we do.
August has been a bit of a blur of webinars, question and answer sessions and debates on the nature of what we do. As the month came to a close, having answered all the questions asked of me as best I could, I decided it was time to update our 'What is PR?' video which has all the answers to the question 'What is PR', including definitions of public relations, our purpose and a newly minted PR Atom model in motion that shows you how it all works. Enjoy.
About Think Forward
Think Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.