PR Knowledge Hub

  • Home
  • Learn here
    • Online courses
    • Train at your place
  • Blog - Think Forward PR
  • About
  • What is PR?
  • Contact
  • Home
  • Learn here
    • Online courses
    • Train at your place
  • Blog - Think Forward PR
  • About
  • What is PR?
  • Contact

Think Forward PR

Chatgpt - naughty or nice?

20/12/2022

 
Picture
Heading into Christmas, there was an early 'gift' from OpenAI this month with the release of a new model, ChatGPT. You can read their blog post here and it gives you the detail on how it works, what it does and how it can be used. It is extraordinarily clever and a powerful tool that can be used in a myriad of ways - but, as my motto remains - just because we can, doesn't mean we should. I've covered the ethics of AI and its application many times over the years and as the capability of tools such as ChatGPT increases, so too do the ethical challenges. Question is, will ChatGPT be on Santa's naughty or nice list this Christmas? Will people opt for the lazy route of generating content (which will mean a world where algorithms chat to each other but we don't) or will practitioners realise they are at a point of evolution for the profession where they can be eliminated by the tactical or elevated by wise counsel? Jury will be out on that for a while - meantime, Happy Christmas - ChatGPT had this to say on the season when I asked it to describe and explain Christmas (which it did in less than a second):

​"Christmas is a holiday that commemorates the birth of Jesus Christ. It is typically celebrated on December 25th by Christians around the world and is considered to be one of the most important holidays in the Christian faith. The holiday is often marked by religious services, the exchange of gifts, and the decoration of homes and churches with festive decorations, such as Christmas trees, lights, and mistletoe. Many people also celebrate Christmas by preparing special meals and gathering with friends and family. The holiday has also been adopted by many non-religious people as a cultural celebration, and is often associated with secular traditions such as Santa Claus, gift-giving, and the singing of Christmas carols."

However you celebrate - enjoy the season.

    About Think Forward

    Think Forward is written by Catherine Arrow.  It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.

    Why Think Forward? Because if we want to practice public relations in the future we must learn constantly and keep thinking ahead

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    March 2019
    February 2019
    August 2018
    July 2018
    February 2018
    November 2017
    October 2017
    August 2017
    June 2017
    May 2017

    Categories

    All
    AC19
    AI
    Algorithms
    Arrow's PR Atom
    Artificial Intelligence
    Australia Bush Fires
    BC19
    Behaviour
    Business
    Change
    Change Communication
    Change Management
    ChatGPT
    Christmas
    Communication
    Communication Training
    Compassion
    Coronavirus
    COVID 19
    COVID-19
    Creativity
    Crisis Communication
    Culture
    Cyber Security
    Data
    Digital Relations
    Digital Strategy
    Elections
    Empathy
    Employee Engagement
    Employee Experience
    Ethics
    Europe
    FERPI
    Free Course
    Future
    Global Alliance
    Global Capabilities Framework
    Indonesia
    Internal Communication
    International PR
    Issues
    Italy
    Job Search
    Keynote Speaker
    Language
    Leadership
    Learning
    Licence To Operate
    Liminal Space
    Malaysia
    Manipulation
    Media
    Misinformation
    New Beginnings
    New Era
    OpenAI
    Organisational Purpose
    Politics
    PR Atom Model
    PR Evaluation
    PR Horizons
    PRINZ
    PR Measurement
    Professional Development
    PR Research Measurement And Evaluation
    PR Training
    Public Relations
    Purpose
    Relationships
    Reponsibility
    Reputation
    Research
    Risk
    Robotics
    Social Capital
    Society
    Space
    Speech Writing
    Story Arc
    Story Forms
    Storytelling
    Strategy
    Training
    Trust
    UK
    Value
    Visual Storytelling
    What Is PR
    WPRF2020
    Writing

    RSS Feed

 ©PR Knowledge Hub Ltd
+64 (0) 7549 4721
learn@prknowledgehub.com