 Frustrated that I can't fix the big stuff that's gone to custard in the world this year, I've aimed instead to do as many small things as I can on the basis they might help at least one person. SWITCH is a free training course for those new to public relations and it is a course I've developed to help with the small things - although in training terms it's a big juicy session with a packed 90 minutes of information and insights to help you on your way. Created to help you move from another sector into public relations - perhaps you've lost your newsroom job or you've found yourself made redundant thanks to COVID-19 - it guides you through all you need to know about public relations - what it is, what it does, working environments, ethics, tech, what you need to learn, what to expect and how to get started. Find it here and let me know how you get on
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There's a great deal of discussion about the way forward for society. The notion of our licence to operate and subsequent social capital has finally begun to feature in good conversations around the world so, with spring in the air here, I've dusted off and updated my video explanation of the licence to operate - what it is, what it does, why we need one and how public relations and communication helps us get - and keep - one of our own. Public relations builds and sustains the relationships we need to maintain our licence to operate - it is the very heart of what we do.
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About Think ForwardThink Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners. Archives
January 2023
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