Here we are again - level four lockdown as the Delta strain arrives in New Zealand. A hard job lies ahead for the Government this time around. Last time when the whole country went into lockdown there was shock, there was uncertainty, there was denial - but there was a willingness to listen to what Jacinda Ardern and her ministers had to say.
This time, everyone is tired. Everyone thinks they know what to do or has an opinion on what should be done. There is less willingness to listen and certainly less willingness to comply.
Communicating in a crisis is hard and exhausting. Maintaining crisis communication over months and years and hitting the right tone to address current sentiment is a huge ask - and you can see the weariness etched on the faces at the podium pandemic press conferences.
It's going to be hard to hold their nerve and even harder to control the virus, keep people informed and maintain the high levels of trust experienced to date. Mask up, stay safe, take care - and listen hard. It might make all the difference.
Photo by Nick Fewings on Unsplash
About Think Forward
Think Forward is written by Catherine Arrow. It answers PR questions, highlights practice trends - good and bad - and suggests ways forward for professional public relations and communication practitioners.