It’s a rare thing to find a practitioner who gets to grips with data and yet it is a highly valued skill. Using available data to inform strategy and implementation might seem obvious but it is an every day action that unfortunately is often ignored. Those who regularly collate and curate data will know that Google Analytics is in the process of change at the moment with GA4 now available and touted by Google as ‘a new property designed for the future of measurement’. It collects both website and app data and has enhanced privacy controls and better predictive capabilities.You can find out more details here and it is worth noting that ‘old’ versions will stop collecting data in July 2023.
So don’t be a stranger to data – take note of the change, ask your organisation how they are managing the shift and explore the insights your data can reveal.